CARHARTT: ALL HAIL MOM
Carhartt did a feature on the working women wearing their brand - and we were so honored to take part!
In response to this video Five Marys received a few features!
SGB Media included us in their Carhartt #All Hail Mom Article writing…
Carhartt is inspired by strong women — from the women who work in their own factories in Kentucky and Tennessee to the women who wear the brand’s jackets and bibs on the farms, ranches and high rises across America. And since the 1940’s when Rosie the Riveter showed the world she could build or fix anything, Carhartt has been making workwear for women.
For Mother’s Day 2019, Carhartt continues the brand’s #AllHailMom campaign focusing on three farms, Rankin Ranch, Five Mary’s Farm and Happy Acre Farm under the leadership of strong and determined women (and moms) Amanda, Mary and Helena, shown here in Today’s post.
Each of the three women works tirelessly and is dedicated to their family and their family farm. We celebrate and honor them —with Carhartt — and the millions of moms around the world for all they do and give back to the world.
In 2013 Mary Heffernan and her husband Brian, shown below with their daughters, traded in their tech-savvy know-how and successful careers in Silicon Valley and pursued a life more in line with their core values. They moved their family to Fort Jones in Northern California to pursue life on a farm.
With that decision came the opportunity to raise their daughters in an environment that promotes hard work, dedication and independence. “Free-range” daughters if you will. Each of their four daughters plays an active role in the daily upkeep of Five Mary’s Farm, restaurant and store and have a true understanding of persistence and have developed an exceptionally strong work ethic.
As a farm mom, Mary has learned to prioritize the important things on the ranch. The family works hard together every day to care for cows, sheep, hogs, horses, dogs and everything in between. She strives to lead by example and show her girls that big ideas are attainable.
AG Daily also wrote a bit about Carhartt’s All Hail Mom…
Don’t be surprised to see a lot of #AllHailMom hashtags cropping up this Mother’s Day.
That’s the hashtag Carhartt is using to celebrate so many of the amazing women in agriculture and rural life. The outdoor clothing company’s campaign is specifically highlighting the moms on three ag operations — Rankin Ranch, Five Mary’s Farm, and Happy Acre Farm — but this is definitely a time to celebrate farm moms everywhere!
“Carhartt’s mission is to build product to serve and protect hardworking people; and it’s those very people we want to partner with,” the company said. “We don’t use models for any of our campaigns — in any of our content, you will find real people, fans of the brand. We strive to forge relationships with people who are authentic to Carhartt and have an interesting story to tell.”
The #AllHailMom campaign focuses on the hardworking women who truly embody the spirit of Carhartt, and the company believes that the stories of Amanda Rankin, Mary Heffernan, and Helena Sylvester are inspiring to all.
Here’s a little more about the the three women Carhartt is highlighting, and be sure to use the #AllHailMom in your social media posts around Mother’s Day honoring the women who are helping to lead agriculture into the next generation!
FIVE MARY’S FARM
In 2013 Mary Heffernan and her husband Brian traded in their tech-savvy know-how and successful careers in Silicon Valley and pursued a life more in line with their core values. They moved their family to Fort Jones in Northern California to pursue life on a farm. With that decision came the opportunity to raise their daughters in an environment that promotes hard work, dedication and independence. “Free-range” daughters if you will. Each of their five daughters play an active role in the daily upkeep of Five Mary’s Farm, restaurant and store and have a true understanding of persistence and have developed an exceptionally strong work ethic.
As a farm mom, Mary has learned to prioritize the important things on the ranch. The family works hard together every day to care for cows, sheep, hogs, horses, dogs and everything in between. She strives to lead by example and show her girls that big ideas are attainable.